Press Release
For Immediate Release:
The Doggy Event of the Season is Back!
Third Annual Santa BowWow 2019 to be held on Sunday, December 22 at The Weekend Cubbon Park
---Annual CJ Memorial Trust (CJMT) Award 2019 to be presented on the Occasion---
Bengaluru, Tuesday, 17 December 2019:
After two succesful #SantaBowWow events in the last two years, the third annual # Santa BowWow , a beloved annual milestone for dog lovers, kids and parents, is back this year again and will be held on Sunday, December 22, 2019 at the Weekend Dog Park, Cubbon Park. The event organised by #CJMT (CJ Memorial Trust) & Cubbon Park Canines’ brings together dogs, pet parents and kids in a festive, jolly setting to celebrate the Christmas spirit. Originally started as an event to help kids to deal with dogs more safely, help kids approach and care for animals and promote compassion and care, it has today become a much larger event with more causes under its banner. BBMP and IChangeMyCity have come forward again to support CJMT SantaBowWow 2019.
The third annual SantaBowWow event will also witness the presentation of the Annual CJ
Memorial Trust (#CJMT) Award 2019 by the Police Commissioner Bhaskar Rao to the
awardees. There will also be the launch of the National Indie Dog Day by a mystery celebrity.
The two previous annual events had the #KidsAndDogs theme and family and safety. In its third
year, it has a wide array of activities focused on the Christmas spirit and the timeless magic of
children & dogs. There will be carol singing with lots of prizes to be given away to kids and
doggies, especially for IndieDogs and rescues. The Kids and Dogs session will be conducted by
Manjari and Adoo. Parikrama Foundation school kids will attend with their school dog as well!
Another highlight this year is the support by Prasad Bidapa Institute for the Cubbon Parkies.
There will be a #RescueOnRamp fashion show where the parents with their rescues will walk the
ramp and show off their wonderful, heart-warming happily ever afters. What better time of the
year than Christmas to do this?
Sharing his thoughts, Prasad Bidapa says: ‘I’m so happy to be supporting The CJ Memorial Trust
and the Cubbon Park Canines who has been doing sterling work on animal advocacy, creating
communities and Dog Rescues. It’s going to be both uplifting and fun to have (and share stories
of) the Doggy #RescuesOnRamp with their incredible parents, now family. My models and I are
looking forward to the whole Christmas spirit, with kids and dogs, as well as the CJMT award and
the #IndiedogDay launch. I hope many people come by to enjoy this wonderful opportunity and
the magic of canines, children and Christmas! ‘
Details:
Date: Sunday, December 22, 2019
Time: 9 am to 11.30 am
Venue: Sunday Dog Park, Cubbon Park, Next to Central Library
Details: Click Facebook Event Santa BowWow Sunday. 22nd December, 9- 1130 am at Weekend
Cubbon Park http://goo.gl/maps/9MXzX Christmas at the Park...
About CJ Memorial Trust (CJMT) and Facebook group Cubbon Park Canin es (CPC)
CPC is an active Facebook group with over 14000 dog lovers (and a waiting list of 10,000!)
.Knights of Cubbon Bark that actively care for the celebrated Cubbon Park Dog or #Parkies and
also runs the largest, most beloved free Dog Park in the Country – Sunday Cubbon Dog
Park With over 300 dogs that visit , it has become a space for socialisation, training, promoting
adoption and compassion. CJMT (of which CPC is one initiative) has been in the forefront of
many campaigns & advocacy initiatives including Ban Online Pet Sales, Not Without My Dog et
al.
Contact :
Priya Chetty-Rajagopal +919880713031 | Sukanya Sinha 9844003855
Event Organised by: The Cubbon Park Canines & ; The CJ Memorial Trust
Event Collateral
Poster for Use
For Facebook Video
for Facebook
The CJMT Christmas Event- Christmas@Cubbon Santa Bow Wow is a beloved annual milestone for dog lovers, kids and parents
Existing Event 2017/18/19 : Click Santa BowWow CJ Memorial Trust with Cubbon Park Canines has organised Christmas event for children and dogs for the last 2 years under #SantaBowWow title. In its third year, it has a wide array of activities focused on the Christmas spirit and the timeless magic of children & dogs
See Older articles : http://bengaluru.citizenmatters.in/cubbon-park-dog-festival-bangalore-december-2018-30133; https://timesofindia.indiatimes.com/city/bengaluru/christmas-fun-with-your-four-legged-friends-at-cubbon-park-bengaluru/articleshow/67207620.cms; https://timesofindia.indiatimes.com/life-style/spotlight/camaraderie-between-kids-and-dogs-at-cubbon-park/articleshow/67244471.cms :https://www.deccanchronicle.com/nation/current-affairs/100517/come-sundays-its-dogs-day-out-in-cubbon-park.html :https://www.theheyvantimes.com/city-animals/parkies-help-change-attitude-towards-street-dogs/ : https://allevents.in/bangalore/20002106422769 : https://allevents.in/bangalore/333171617150752
Concept ; building on #CJMT (CJ Memorial Trust) & Cubbon Park Canines’ two previous annual events on Children’s & Dogs theme, family and safety in the Festive Season .
Emotion ; Festive flavour, warmth. Dogs and family, kindness and compassion , the season of giving
Details: Click Facebook Event Santa BowWow The Sunday before Christmas i.e. 22nd Dec , 9-1130 am at Weekend Cubbon Park http://goo.gl/maps/9MXzX Christmas at the Park..
Sponsorship : main sponsor Himalaya or similar , one dog company or retail store to support, Cessna or similar as medical partner. Civic tie ups BBMP, IChangeMyCity are already confirmed
Press & communication: Lots of talking points and connections. Stories. Getting radio and press pre coverage if possible. Putting it out on social media, esp dog sites.
Theme: Christmassy for dogs, kids & parents Decorations: tree, balloons . Dogs & Human as Santa, bringing treats and gifts for Parkies & CARE. Kissing a Santa Puppy under the mistletoe
Events : Children’s session with dogs , CJMT Annual Award 2019, Rescue dogs doing a ramp walk with parents and models (by Prasad Bidapa), Launch of Indie Dog day, Santas with kids and dog sitting on lap , sponsoring #VPP (Virtual Pet Parkie Parents), #HEAL (Happily Ever After Legends) , Adoptions, Carol singing, kids and theatre, Disabled dogs focus on disabled dogs , Information desks on grooming, health & nutrition, safety, and adoption, vaccinations, carnival feel, Instagram picture corner , Parikrma kids present,
Event Flow: Welcome, Kids and Dogs Fun Training , Prasad Bidapa presents the Feel Good Rescue Ramp Show with models , rescued dogs & their parents, Annual CJMT Award presented by Bhaskar Rao , Police Commr , Announcement of the India Dog Day by Police and BBMP Sp Commr & dignitary (also announcement of Indies on Police Canine Force), Carol singing and Christmas music, Adoption corner with a Santa feel. Hampers and samples as prizes for kids and dogs .
Build up before event : Posters and sharing at school and pet places. Stories and rescues for the ramp talk to be shared Hashtags #KidsAndDogs #SantaBowWow #ChristmasAtCubbon
Press releases after event : highlight winners, ramp walk , stories & announcements
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